Crisp Consultancy

Marketing Strategy and Business Development
- from Ideation to Business Growth

Helping ideas become businesses - and businesses become brands.

Who We Are

Based in Northampton, UK, Crisp Consultancy works with businesses locally, nationally, and internationally - including long-standing partnerships in Japan.

We support start-ups, entrepreneurs, and SMEs on their journey from concept to sustainable growth. Our mission is to be your trusted strategic partner, providing the insight, creativity, and direction needed to help your business thrive.

Led by Barry Crisp, an experienced consultant and senior lecturer in marketing and entrepreneurship, Crisp Consultancy combines academic expertise with hands-on experience to deliver strategies that are as innovative as they are practical.

Whether you’re launching a new idea or scaling your brand globally, we’ll help you move forward with clarity, confidence, and measurable results.

What We Do

Strategic Consultancy:

Marketing strategy & positioning
Business development & partnership growth
New product innovation & launch planning
Digital marketing & communications strategy
Start-up mentoring & investor readiness

Our consultancy is collaborative and bespoke, tailored to your goals and grounded in insight. Every recommendation is designed to create real, measurable business growth.

Learn More

DIY Tool Kits

Your Simple 3-Step Roadmap to Success

Our business toolkits are clear, adaptable, and designed to grow with you.

Each toolkit gives you everything you need to plan, launch, and scale your business - with expert guidance across:

Business development and marketing
Financial and legal essentials
Innovation, branding, and growth strategy

These resources are designed for simplicity and impact - giving you structure without the jargon, and tools you’ll actually use.

Learn more

Business Insights & Resources

Latest from Crisp Consultancy

Why it Matters - Data Analysis: Visualisation - Bringing Data to Life

The utility of data analysis is fundamentally limited by the quality of the input and the clarity of the output visualisation. Data integrity is the prerequisite for all analysis, a point emphasised by Michael Stonebraker: “Without clean data, or clean enough data, your data science is worthless”. Visualisation, therefore, is the final, communicative step in a process demanding technical rigour.

Why it Matters - Content Marketing

Successful content marketing focuses on delivering authentic value, establishing a sustained relationship, and avoiding overtly self-serving communication. Tom Fishburne captures the ideal experience: “The best marketing doesn't feel like marketing”. This suggests that engagement is maximised when content provides utility or entertainment seamlessly, blurring the line between media consumption and brand interaction.

Why it Matters - Finding Sources & Academic integrity

Academic integrity, embodied by thorough referencing and source verification, is paramount to producing credible research. Judy Hunter defines the dual function of citation: “A citation is both a signpost and an acknowledgement”. As a signpost, it guides the reader to the source material; as an acknowledgement, it recognises intellectual debt.

All Resources

Testimonials

Why people like Crisp Consultancy?

"Crisp Consultancy is the employee you can never hire"

Barry has advised us, and with great results in managing our projects with key partners both in the UK and abroad. We would not have been able to achieve our organisational objectives with Crisp Consultancy.

Felicia

Chief of Marketing, Private Client